“Siri Can Now Increase Your Win Rates” by Cindy Gordon was originally published in Sales Mastery Magazine.
The not-far-off future of selling is a bit like the movie “Her”. In the movie a man falls in love with his virtual assistant, modeled after Apple’s Siri. We forget about the computer that’s driving and relate to her as another uber-intelligent person who can answer anything.
Predictive Analytics: Four Attributes
Predictive and prescriptive analytics are new territory to most companies working in big data today. According to Gartner Group, Predictive analytics describes any approach to data mining with four attributes:
SalesChoice specializes in Predictive Analytics and Making Sales a Science. We launched our new Predictive Insight Engine in the Fall of 2014, and we are in rapid commercialization mode currently.
We are under very restrictive NDAs as our science is uncannily smart and is reliably predicting future outcomes at 85% or more accuracy. Every client has received value and insight. How they apply this intelligence is something we are continuing to research. But what is clear our data scientists are finding incredible
Series 1: Brave ‘Now’ World Part
This is part three of a three part series. Today with so much data coming into organizations, the majority of companies are challenged to source new insights. Increasingly out world operates in near real time, and we expect our data and our patterns to unfold at the right point in time.
By Cindy Gordon
Part one of this three-part examined how big data has changed our approach to crafting business questions and the expectations of what information we’ll have access to when we make decisions.
Today analytics is moving rapidly into business operating processes and practices. The term being coined to describe this new field is machine-to-machine process intelligence, which at its core is predictive analytics.
Series 1: Brave ‘Now’ World Part
As humans, we have an insatiable appetite for deriving insights from data. With the intensification of big data and the promise of connecting the dots, our hunger for meaningful insights is greater than ever.
We rely on data for daily tasks without a second thought. We scour the web and mobile apps for movie recommendations, gift purchases, climate patterns, transportation foresight, healthcare, fraud detection, consumer behaviour, future sales outcomes, and even for the ideal romantic companion.
The Next Einstein is a place where North Americans can be inspired and inspire others to think, share and discuss ideas on how to make the world a better place.
This contests want to do more than talk about change, it wants to facilitate it. The most original, innovative and feasible ideas are selected by an internationally acclaimed judging panel, and the winners will win cash prizes, mentorships and scholarships. These prizes will help take innovative ideas from the drawing board to the real world.
Last month, Rick Spence interviewed Dr Gordon about SalesChoice and the Science of Selling. We’ve pasted an excerpt below. See the full article here.
Cindy Gordon has been a banker, consultant, venture capitalist, and a national technology guru. Now she’s an entrepreneur running her own digital startup. What opportunity lured her onto the front lines? She says SalesChoice, which offers an easy-to-use sales-management alternative to market leader Salesforce, will leverage advanced math and predictive analysis to change the way companies sell. Her team’s ultimate goal: to win a Nobel Prize.
This blog was originally published by IT Business on February 8, 2014.
In the first post of this series, I defined the differences between business intelligence, big data, and predictive analytics. In the second entry, I looked at the benefits of predictive analytics. In this third and final entry to the series, I’m summarizing why predictive analytics is important to the future of business. In the words of Newton’s Third Law, “For every action there is an equal and opposite reaction.”
