This blog was originally published by IT Business on February 8, 2014.
In the first post of this series, I defined the differences between business intelligence, big data, and predictive analytics. In the second entry, I looked at the benefits of predictive analytics. In this third and final entry to the series, I’m summarizing why predictive analytics is important to the future of business. In the words of Newton’s Third Law, “For every action there is an equal and opposite reaction.”
Originally posted on ITBusiness on February 7, 2014.
The last post I wrote at ITBusiness defined three market segments: predictive analytics, business intelligence, and big data to help frame a baseline of understanding. This blog post I wanted to continue our conversation and focus on why you should care, or with my western heritage, we always used to say, where is the beef?
This post was originally published by ITBusiness on February 6, 2014. It can be accessed here.
I must admit, I can get easily confused in discussing predictive analytics, or business intelligence, then adding the term big data in the mix, the sense-making becomes more challenging. With this market being so enormous and promising claims of unparalleled competitive edge, a few simple insights to decipher what’s in the market playbook – can only help us all learn more rapidly.
Originally published at ITBusiness.ca on December 16, 2013
Effective use of data, especially predictive analytics, will give businesses a strong competitive advantage.
Analytics delivers significant benefits to businesses of all sizes. McKinsey research has indicated eight to 10 per cent CAGR rates for companies using these approaches. Our industry research sees possibilities of 20 to 50 per cent growth possibilities for businesses.
By Dr. Cindy Gordon, CEO & Founder, SalesChoice Inc.
(An Excerpt from her new book: SalesPredictions:The Next Big Thing in Sales (Q1, 2013).
This is a very exciting time to be involved in the Sales Enablement field, as the methods are rigorous, and designed to unlock hidden patterns, creating new conversations to unlock new possibilities. We never know what we will find, but we always unlock some new gems – that has this OMG reaction of C levels.
When Garry Wood took over as CEO of WorldLynx in October 2010, Bell Canada’s largest wireless reseller, he had other top priorities besides an impending implementation of Salesforce.com – but found it tough to negotiate delaying the contract by a year.
by Dr. Cindy Gordon, CEO & Founder, SalesChoice Inc.
(An Excerpt from her new book: SalesPredictions:The Next Big Thing in Sales (Q1, 2013).
The focus on Sales Predictions has been very much focused on Sales Prospects (Lead Scoring) versus full Sales Opportunity Funnel Predictions with numerous vendors sourcing more relevant sales prospects, based on criteria for the predictive analytics to predict validity of leads to help focus sales call activities on higher scoring leads, vs. lower scoring leads – all with the vision of accelerating sales quota attainment.
Shocking research from CSO Insights and Accenture (2013), confirms that nearly 50% of the Fortune 1000 are not realizing their sales quotas. Inaccurate forecasts continue to plague the industry, competitive pressures are at all time highs, CRM systems promise improvement practices and forecasting, yet over three decades, we still have abysmal sales quota attainment results.
Digital Momentum Ranking company SIGNL.com has identified SalesChoice in their top 50 sales automation growth ranking for November 2013. See their post here
