by: Dr. Cindy Gordon, CEO and Founder, SalesChoice Inc.
This is an age where sales professionals must continuously coordinate with diverse stakeholders, while managing unexpected risks, market or customer changes, ‒ all within a finite time period. So how can Chief Revenue Officers (CROs) ensure a sales forecasting outcome that is consistently accurate? The trick is to bring greater accuracy in sales planning practices, reducing the inconsistencies, and leveraging tools and practices that you can trust.