Dr. Cindy Gordon, CEO & Founder, SalesChoice launches new book Strategic Data-Based Wisdom in the Big Data Era, has been officially launched by IGI Global Com, with Editors: John Girard (Middle Georgia State College, USA), Deanna Klein (Minot State University, USA) and Kristi Berg (Minot State University, USA). The New Book discusses the ability to uncover, share, and utilize knowledge is one of the most vital components to the success of any organization. While new technologies and techniques of knowledge dissemination are promising, there is still a struggle to derive and circulate meaningful information from large data sets.