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big data

Book Launch: Strategic Data-Based Wisdom in the Big Data Era

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Dr. Cindy Gordon, CEO & Founder, SalesChoice launches new book Strategic Data-Based Wisdom in the Big Data Era, has been officially launched by IGI Global Com, with Editors: John Girard (Middle Georgia State College, USA), Deanna Klein (Minot State University, USA) and Kristi Berg (Minot State University, USA). The New Book discusses the ability to uncover, share, and utilize knowledge is one of the most vital components to the success of any organization. While new technologies and techniques of knowledge dissemination are promising, there is still a struggle to derive and circulate meaningful information from large data sets.

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Using Predictive Analytics for Sales Enablement

Predictive Analytics: Four Attributes

Predictive and prescriptive analytics are new territory to most companies working in big data today. According to Gartner Group, Predictive analytics describes any approach to data mining with four attributes:

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Blog: Science Becomes Mainstream Business

Series 1: Brave ‘Now’ World Part

This is part three of a three part series. Today with so much data coming into organizations, the majority of companies are challenged to source new insights. Increasingly out world operates in near real time, and we expect our data and our patterns to unfold at the right point in time.

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Blog: Everything Predictive and Connected

Series 1: Brave ‘Now’ World Part

As humans, we have an insatiable appetite for deriving insights from data. With the intensification of big data and the promise of connecting the dots, our hunger for meaningful insights is greater than ever.

We rely on data for daily tasks without a second thought. We scour the web and mobile apps for movie recommendations, gift purchases, climate patterns, transportation foresight, healthcare, fraud detection, consumer behaviour, future sales outcomes, and even for the ideal romantic companion.

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Decoding buzzwords: big data, predictive analytics, business intelligence

This post was originally published by ITBusiness on February 6, 2014. It can be accessed here.

I must admit, I can get easily confused in discussing predictive analytics, or business intelligence, then adding the term big data in the mix, the sense-making becomes more challenging. With this market being so enormous and promising claims of unparalleled competitive edge, a few simple insights to decipher what’s in the market playbook – can only help us all learn more rapidly.

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