big data

Series 6 – The Rise of Narrative Story Telling for Enhancing Sales Human Performance

Before we dive further into the merits of narrative storytelling, let’s review a few key points:

1.)  Sales Productivity of B2B Sales professionals is plummeting and some futurists are now warning that B2B Sales professionals will die out in less than 30 years;

2.)  Data patterns are everywhere – inside and outside the CRM systems that sales professionals use;

3.)  Storytelling approaches create a rapid foundation for cultural ingestion and learning and can go “viral” rapidly to inform cultural DNA about optimal pathways forward; and

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