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SalesChoice Founder Joins Prestigious International Judging Panel

Dr. Cindy Gordon Joins the Prestigious International Judging Panel

The Next Einstein is a place where North Americans can be inspired and inspire others to think, share and discuss ideas on how to make the world a better place.

This contests want to do more than talk about change, it wants to facilitate it. The most original, innovative and feasible ideas are selected by an internationally acclaimed judging panel, and the winners will win cash prizes, mentorships and scholarships. These prizes will help take innovative ideas from the drawing board to the real world.

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Cindy Gordon, CEO SalesChoice featured on the Financial Post’s The Climb Up

Last month, Rick Spence interviewed Dr Gordon about SalesChoice and the Science of Selling. We’ve pasted an excerpt below. See the full article here.

Cindy Gordon has been a banker, consultant, venture capitalist, and a national technology guru. Now she’s an entrepreneur running her own digital startup. What opportunity lured her onto the front lines? She says SalesChoice, which offers an easy-to-use sales-management alternative to market leader Salesforce, will leverage advanced math and predictive analysis to change the way companies sell. Her team’s ultimate goal: to win a Nobel Prize.

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The coming age of ubiquitous predictive analytics

This blog was originally published by IT Business on February 8, 2014.

In the first post of this series, I defined the differences between business intelligence, big data, and predictive analytics. In the second entry, I looked at the benefits of predictive analytics. In this third and final entry to the series, I’m summarizing why predictive analytics is important to the future of business. In the words of Newton’s Third Law, “For every action there is an equal and opposite reaction.”

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Predictive analytics: Where is the beef?

Originally posted on ITBusiness on February 7, 2014.

The last post I wrote at ITBusiness defined three market segments: predictive analytics, business intelligence, and big data to help frame a baseline of understanding. This blog post I wanted to continue our conversation and focus on why you should care, or with my western heritage, we always used to say, where is the beef?

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Decoding buzzwords: big data, predictive analytics, business intelligence

This post was originally published by ITBusiness on February 6, 2014. It can be accessed here.

I must admit, I can get easily confused in discussing predictive analytics, or business intelligence, then adding the term big data in the mix, the sense-making becomes more challenging. With this market being so enormous and promising claims of unparalleled competitive edge, a few simple insights to decipher what’s in the market playbook – can only help us all learn more rapidly.

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Giving Business an Edge: Predictive Analytics and the Science of Selling

Originally published at ITBusiness.ca on December 16, 2013

Effective use of data, especially predictive analytics, will give businesses a strong competitive advantage.

Analytics delivers significant benefits to businesses of all sizes. McKinsey research has indicated eight to 10 per cent CAGR rates for companies using these approaches. Our industry research sees possibilities of 20 to 50 per cent growth possibilities for businesses.

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Making Smarter Decisions: Why Sales Prediction Analytics will challenge everything we know! Part Three

By Dr. Cindy Gordon, CEO & Founder, SalesChoice Inc.

 (An Excerpt from her new book: SalesPredictions:The Next Big Thing in Sales (Q1, 2013).  

This is a very exciting time to be involved in the Sales Enablement field, as the methods are rigorous, and designed to unlock hidden patterns, creating new conversations to unlock new possibilities. We never know what we will find, but we always unlock some new gems – that has this OMG reaction of C levels.

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ItBusiness Covers SalesChoice and WorldLynx Wireless

WorldLynx ties together branches with Canadian-made cloud CRM by Brian Jackson. 28 November 2013, ItBusiness.ca.

When Garry Wood took over as CEO of WorldLynx in October 2010, Bell Canada’s largest wireless reseller, he had other top priorities besides an impending implementation of Salesforce.com – but found it tough to negotiate delaying the contract by a year.

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Making Smarter Decisions: Why Sales Prediction Analytics will challenge everything we know (Part Two)

by Dr. Cindy Gordon, CEO & Founder, SalesChoice Inc. 

(An Excerpt from her new book: SalesPredictions:The Next Big Thing in Sales (Q1, 2013).

The focus on Sales Predictions has been very much focused on Sales Prospects (Lead Scoring) versus full Sales Opportunity Funnel Predictions with numerous vendors sourcing more relevant sales prospects, based on criteria for the predictive analytics to predict validity of leads to help focus sales call activities on higher scoring leads, vs. lower scoring leads – all with the vision of accelerating sales quota attainment.

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Making Smarter Decisions: Why Sales Prediction Analytics will challenge everything we know (Part One)

An Excerpt from Dr. Cindy Gordon’s new book: SalesPredictions:The Next Big Thing in Sales (Q1, 2013).

Shocking research from CSO Insights and Accenture (2013), confirms that nearly 50% of the Fortune 1000 are not realizing their sales quotas. Inaccurate forecasts continue to plague the industry, competitive pressures are at all time highs, CRM systems promise improvement practices and forecasting, yet over three decades, we still have abysmal sales quota attainment results.

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