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New Crowdfunding Campaign launched for Women in Tech

Ottawa, ON…CanWIT (Women in Tech) a division of CATAAlliance launched a Crowdfunding Campaign today to expand its Mentorship Video Channel that will offer role model interviews to encourage women to consider careers in ICT and to encourage women already in ICT to stay in the industry and find a career path that is satisfying and enjoyable.

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Why Sales and Marketing Specialists will become Big Data Scientists

Dr. Cindy Gordon’s presentation on Big Data and Predictive Analytics at the Sales & Marketing Middle East Conference May19-20 Abu Dhabi.

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Meet The Predictions: Insights Engine

To watch the video, click here

For more information on the Predictive Insights Engine , click here

Siri Can Now Increase Your Win Rates

“Siri Can Now Increase Your Win Rates” by Cindy Gordon was originally published in Sales Mastery Magazine.

The not-far-off future of selling is a bit like the movie “Her”. In the movie a man falls in love with his virtual assistant, modeled after Apple’s Siri. We forget about the computer that’s driving and relate to her as another uber-intelligent person who can answer anything.

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Book Launch: Strategic Data-Based Wisdom in the Big Data Era

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Dr. Cindy Gordon, CEO & Founder, SalesChoice launches new book Strategic Data-Based Wisdom in the Big Data Era, has been officially launched by IGI Global Com, with Editors: John Girard (Middle Georgia State College, USA), Deanna Klein (Minot State University, USA) and Kristi Berg (Minot State University, USA). The New Book discusses the ability to uncover, share, and utilize knowledge is one of the most vital components to the success of any organization. While new technologies and techniques of knowledge dissemination are promising, there is still a struggle to derive and circulate meaningful information from large data sets.

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Using Predictive Analytics for Sales Enablement

Predictive Analytics: Four Attributes

Predictive and prescriptive analytics are new territory to most companies working in big data today. According to Gartner Group, Predictive analytics describes any approach to data mining with four attributes:

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Predictive Analytics Spark Experiences

SalesChoice specializes in Predictive Analytics and Making Sales a Science. We launched our new Predictive Insight Engine in the Fall of 2014, and we are in rapid commercialization mode currently.

We are under very restrictive NDAs as our science is uncannily smart and is reliably predicting future outcomes at 85% or more accuracy. Every client has received value and insight. How they apply this intelligence is something we are continuing to research. But what is clear our data scientists are finding incredible

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Blog: Science Becomes Mainstream Business

Series 1: Brave ‘Now’ World Part

This is part three of a three part series. Today with so much data coming into organizations, the majority of companies are challenged to source new insights. Increasingly out world operates in near real time, and we expect our data and our patterns to unfold at the right point in time.

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Brave ‘Now’ World Part 2: Predictive Analytics Disruption in Financial Services

By Cindy Gordon 

Part one of this three-part examined how big data has changed our approach to crafting business questions and the expectations of what information we’ll have access to when we make decisions.

Today analytics is moving rapidly into business operating processes and practices. The term being coined to describe this new field is machine-to-machine process intelligence, which at its core is predictive analytics.

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Blog: Everything Predictive and Connected

Series 1: Brave ‘Now’ World Part

As humans, we have an insatiable appetite for deriving insights from data. With the intensification of big data and the promise of connecting the dots, our hunger for meaningful insights is greater than ever.

We rely on data for daily tasks without a second thought. We scour the web and mobile apps for movie recommendations, gift purchases, climate patterns, transportation foresight, healthcare, fraud detection, consumer behaviour, future sales outcomes, and even for the ideal romantic companion.

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