Webinars

Winning Online

A webinar with #1 best-selling author Joel Mandelbaum on how you can increase your visibility and crush online competition!

Sales Tech & Innovation Hub

Dr. Cindy Gordon, CEO SalesChoice, speaks at the Sales Tech & Innovation Hub about “Opportunities and Limitations of AI for Sales Professionals”. Among the panelists were also industry experts David Kreiger – SalesRoads, Andy Paul – Host at Win Rate Jake, Dunlap – Skaled. The discussion focuses on data-driven decision-making, enhanced customer experiences, adaptation and training, potential pitfalls, and future trends.

The Essentials of B2B Sales Success during Challenging Times

Never has consultative selling been more imperative in being able to identify, influence and message around customer opportunities or problems that demand focused action. How do B2B organizations prepare their sales forces to navigate the challenges associated with today’s complex selling environment? It requires sound sales strategies, 360 relationship intelligence and artificial intelligence boosters to achieve ever increasing sales plans. Building and managing to highly scalable sales and management processes requires operational excellence.

Hear from: Greg Nutter, experienced CRO, Author of P3 Selling, Shannon Hamilton, VP Sales, Blackberry Radar, and Dr. Cindy Gordon, CEO, SalesChoice who will discuss these B2B challenges and share stories, lessons learned, and best practices to increase sales success.

Final Countdown – Secure More Sales & Make Your Plan

Need a better handle on which deals will be won or lost, in order to guide your sales professionals to HIT or EXCEED their sales target? Join us in this short-and-snappy webinar, featuring Reem Gedeon, Growth & Transformational Leader, Former SVP at LifeWorks, as we reveal how you can get more out of your pipeline by focusing on the right deals, taking corrective actions to improve your odds, and tracking the effectiveness of everything you do to your opportunities.

Diversity & Inclusiveness: Incredible Men & Women Having Courage Series – Episode 3

Dr. Cindy Gordon, CEO SalesChoice and Debbie McGrath, Founder of HR.Com, welcome you to the “Diversity & Inclusiveness: Incredible Men & Women Having Courage Series – Episode 3″

In this 2 Part episode featuring Cathy Cobey, Global Head EY – Trusted AI Leader, we discuss:

• Why your leadership is key to digital transformation
• How to bring AI ethics to life and lead powerfully

Diversity & Inclusiveness: Incredible Men & Women Having Courage Series – Episode 2

Dr. Cindy Gordon, CEO SalesChoice and Debbie McGrath, Founder of HR.Com, welcome you to the “Diversity & Inclusiveness: Incredible Men & Women Having Courage Series – Episode 2″

Part 1 of the episode features Roger Love, Founder, Voiceplace, as he discusses the topic “Your Greatest Asset is your Voice”

Part 2 of the episode features Natika Washington, VP Corporate Partnerships at Prison Fellowship, as she discusses the topic “How to Overcome all the BS and Lead like a Queen”

The Business Imperative to Build a World Class AI & Data Sciences Organization

SalesChoice jointly hosts with Bedford Consulting Group and EY, a CEO webinar on building a world class AI-driven organization and modernizing business operations, featuring Jeanne Lam, Chief Business Officer at WattPad and AI spokesperson; Dr. Danny Lange, Chief Data Scientist at Unity Technologies.

The Panel answers insightful questions such as:

• What is the level of trust of AI with C level leaders?
• What are the biggest challenges that a C-suite must plan for to achieve AI operational excellence?
• What are the ethical concerns with not being aligned in Trusted AI practices?
• What are the global opportunities & risks CEO’s need to be aware of?

MKAI AI Technical Forum

Dr. Cindy Gordon, CEO SalesChoice, speaks at the MKAI Technical Forum (April 2021) about the positive and negative risks of AI across diverse industries. She also discusses the digital literacy imperative for the C-suite while sharing a case study of a $1B+ company on how they have deployed their AI Enterprise Programs with a strong focus on AI Governance.

Diversity & Inclusiveness: Incredible Men & Women Having Courage Series

Dr. Cindy Gordon, CEO SalesChoice and Debbie McGrath, Founder of HR.Com, welcome you to the “Diversity & Inclusiveness: Incredible Men & Women Having Courage Series“.

This 3-part series hosts experiences leaders as they by discuss topics of value/relevance to growth, mental health and ensuring as we advance inclusiveness and enabling CHANGE to accelerate with new possibilities.

Part 1 features Dr. Margie Warrell, Founder, Margie Warrell Global, as she discusses the topic “Having Courage: Dare Bravely, Lead Boldly”

Part 2 features Sheevaun Thatcher, Head Digital Enablement Leader, Ring Central, as she discusses the topic “What do you see?”

Part 3 features Deborah Rosati, Founder & CEO, Women Get On Board Inc., along with panelists:

• Dr. Wendy Cukier, President & Founder of The Diversity Institute
• Garry Wood, Advisor & Executive Business Coach, Clearview Advisor
• Heather Tulk, Managing Director, Bioscript Solutions

As they discuss the topic “Get Involved to Advanced Leadership and Diversity“

Surviving Today & Thriving Post-Corona: It’s All About Your Viability

As part of its Predictive AI World forum, SalesChoice will be hosting a 3-part webinar series “Surviving Today & Thriving Post-Corona” with Ton Dobbe, CEO Value Inspiration, and sponsored by IT World Canada and the Canadian Advanced Technology Alliance. The series hosts global tech CEOs & leaders as they discuss why it’s essential to understand where you can make the most significant difference for your ideal customers, and where your good intentions would be wasted.

In this 3-part series, Webinar no. 3 ” It’s All About Your Viability” hosts leading tech-entrepreneurs, DR. CINDY GORDON, CEO SalesChoice; Patrik Berglund, CEO Xeneta; Dagmar M. Schuller, CEO audEERING and Paul Zak, CEO of Immersion, as they answer key questions

• “Who’ll leapfrog and use this crisis to leverage the opportunity this creates?”
• “How do you survive today, and thrive post-Corona?”

They will also deep dive into topics such as the importance of:

• Creating a culture of curiosity
• Creating new value possibilities
• Creating fans, not just customers
• Focus on the essence / becoming resourceful

In this 3-part series, Webinar no. 2 ” It’s All About Momentum” hosts Mark Organ – Chairman Influitive, Dr. Cindy Gordon – CEO SalesChoice, Sachin Dev Duggal – CEO Builder.ai, and Roland Hallebeek – CEO Scotty Technologies, as they share their strategies on:

• How to cut through the noise and break the filters
• How to create momentum, keep it going and grow it as we get out of this crisis.

The webinar will also share their key insights on:

• The power of advocates
• The power of surprise
• Hit the right nerve / win the heart
• Win the deals that are actually happening

Part 1 of the series, “It’s All About Delivering Value”, hosts leading tech panelists, including Timothy Willis, COO Aerobotics; Olin Hyde, CEO Leadcrunch; Len Georgiou, President RLDatix; and Dr. Cindy Gordon, CEO SalesChoice, while they share their strategies and experiences on how to deliver value in times like this, followed by a deep dive on topics including:

• The art of sniper focused segmentation & positioning
• Survive the short-term – The essence of closing the right deals
• The art of offering something valuable and desirable

How AI Optimizes Sales Production

AI is top of mind in only 17% of global CEO’s transforming their enterprises, according to Accenture. Productivity of B2B sales has plummeted to less than 35%. Customers are making 90% of their buying decisions or research before you get to them. Time is the scarcest resource of a sales professional and focus in our attention distracted world is eroding performance. Human cognition focus has dropped by 50% and sales professionals already suffer from attention deficit disorder. These are some of the reasons why we need B2B AI sales agents today.

Join Dr. Cindy Gordon, CEO SalesChoice, an AI cognitive sciences company and J. David Green, Chief Marketing & Alliances Officer, Demand Matrix as they answer these questions:

1. Why Augmented Intelligence will change the Sales Success Formula?

2. How can firmographic and technographic data patterns, augmented with Salesforce data and powered by AI crush win rates?

3. How can you learn to apply AI in your sales and marketing organization from proven case studies?

4. What does a CRO need to know about AI and Data sciences to stay relevant?

5. Why AI and data science methods will close the adoption gaps in CRM systems?

Defining and Demystifying AI Within the Channel

Artificial intelligence (AI) has quickly become a critical driver for predictive analytics and decision making among Channel Chiefs.

In this webinar, Dr. Cindy Gordon illustrates how AI can be used as a tactical tool to build and manage channel success, and will demonstrate the potential it unleashes for channel partners and high-tech vendors in the areas of deal registration, service and support, sales pipeline, and deal sizes.

Participants will learn how these programs can help influence partner behaviour, enhance collaboration, reduce channel conflict and measure partner performance, all while providing real-time visibility into your channel pipeline.

Mindfulness in the Age of Distraction and AI

We live in an age of distraction where B2B sales productivity stands at 35% in field time focused on customers. This is primarily due to a significant drop in our ability to focus. Human attention span has dropped by 50% and now clocks at below 8 seconds before a new thought distracts us. That is less than that of a goldfish! Sales professionals are under tremendous pressure to sell more. 30% to 60% of sales professionals do not make their sales quotas. This is why our next webinar will reveal how mindfulness and smart utilization of AI can help maximize sales productivity for your teams.

In this webinar, Dr. Cindy Gordon, Founder & CEO of SalesChoice and an expert in introducing AI to B2B sales organizations, will host Andrea Kiss, an accomplished sales effectiveness leadership coach, who challenges leaders to flex their strengths to get and stay boardroom fit. Together, they will visit the rarely identified importance of mindfulness and go past talking about the importance of AI to experience how you can utilize AI to reach your organization’s full potential.

The benefits of attending this session are:

• Learn what is mindfulness and how to bring it to yourself and to your team
• Understand the value of cognitive sciences & AI to enable mindfulness
• See how peace of mind can come from KPIs and Dashboards and the impact it can have on sales productivity and improved focus

The Predictive Pipeline: How to Drive Smarter Sales Why B2B Sales Professionals Need a Sales Community

Mark Birch, Founder of the Enterprise Sales Forum (ESF), knows how important B2B sales are to growing our global economy. With over twenty ESF communities globally from Toronto to NYC to Singapore and London. thousands of sales professionals and leaders are finding a local community to share ideas, learn critical skills, and gain inspiration from a network of peers.

Mark and Dr. Cindy Gordon, CEO and Founder of SalesChoice, discuss their concerns about growing proclamations of the demise of the B2B Sales Professional, and the disturbing lack of productivity gains in the B2B Sales profession and leading to billions in lost revenue. In this fireside chat, they plan to address the following questions and answer yours too.

Why hasn’t B2B Sales Productivity improved in recent years?

Why is the Enterprise Sales Forum important for sales professionals?

What topics most interest members of the Enterprise Sales Forum?

What will we see change in B2B Sales over the next 12 months?

How do you see AI and Augmented Intelligence impacting B2B Sales?

AI Powered Personal Assistance in Operational and Sales Excellence

According to an IBM report, 90% of the world’s data was created in the past two years. The majority of organizations find themselves working for the data, instead of the data working for them.

This is why Artificial Intelligence (AI) is the strongest technological wave in our lifetime. It’s the only technology that can overcome this Tsunami. SalesChoice, a Toronto-based predictive and prescriptive AI analytics expert in sales has partnered with Okapi, an Israel-based AI expert in KPI driven operational excellence. Okapi and SalesChoice customers get meaningful data-driven insights in real time, providing a personal assistant for their entire team.

In this webinar, Dr. Cindy Gordon, Founder & CEO of SalesChoice hosts Iris Tsidon, Co-Founder of Okapi discuss:

This session will be of most interest if you are using Salesforce combined with any leading ERP platform. Join us to learn how the two companies create an AI powerhouse for your organization, bringing together the world’s first 7X24 AI personal assistance to improve operational and sales business goals.

Path To Closure – Developing a Proven Sales Forecasting Process

Want to learn an amazingly simple and effective new methodology of accurate sales forecasting?

In this webinar we bring together senior sales and marketing leaders from Chief Outsiders and SalesChoice to discuss how to master a sales forecasting process using innovative approaches, balancing commitments with the voice of the customer, and leveraging predictive forecasting AI methods.

Saleschoice brings together three sales gems to share with you a proven sales forecasting process called Path To Closure.

Dr. Cindy Gordon, CEO of SalesChoice, in a fireside chat, Karen Hayward, Managing Partner and CMO of a leading marketing professional firm, Chief Outsiders, HQ in CA. Karen has previously held roles as a VP at Xerox and EVP & CMO at CenterBeam. In addition, we are joined by Dr. Kevin Francis, former CEO and Chairman, Xerox, and former CEO of Centerbeam, successfully sold to Earthlink.

The benefits from attending this session are:  

• Learn about a powerful new methodology for customer enrollment called “Path to Closure”
• Keep your sales deals, moving in the right direction to achieve your sales forecasts
• Master the Timing and the Momentum of the Deal
• Appreciate how AI Predictive Analytics Forecasting Methods can achieve Predictable forecasts

Predicting customer renewals & churn using AI driven insights

The most successful subscription businesses are using predictive machine learning algorithms to convert new customers, increase revenue per customers, and maximize retention.

In this webinar, we’re bringing together 3 experts in SaaS to share with you leading best practices used in the Subscription Economy.

Dr. Cindy Gordon wrote the first book on SaaS with Subra Iyar, the founder of WebEx, called “Why buy the Cow?”. Cindy interviews Matthew Darrow, VP & GM at Zuora, and Dr. Carl Gold, Chief Data Scientist at Zuora to discuss:

• The Subscription Economy Index: Compares revenue growth of subscription businesses to sales for companies in the S&P 500 and U.S. retail sales
• Data Science 101: The metrics-first methodology that makes predictions interpretable and actionable by any department within an organization
• Zuora Insights: Leverages predictive engagement and churn scores to uncover new growth opportunities and proactively minimize churn risk before it happens
• SalesChoice’s Predictive Analytics and AI Insights: The AI/ML empowerment that predicts the future outcomes of sales cycles on mid to large company data sets and prescribe insights in Salesforce.

The Webinar was hosted by Dr. Cindy Gordon, Founder and CEO of SalesChoice Inc., Matthew Darrow and Dr. Carl Gold, Vice President and Chief Data Scientist of Zuora respectively.

Power of building smarter Salesforce dashboards

Back by popular demand, Dr. Cindy Gordon, Founder of SalesChoice, an AI and Predictive Analytics Sales Software Company, and Rich Benci, President of Provide Insight, Advanced Data Sciences, Professional Solutions firm discuss the power of building smarter Salesforce dashboards, using Wave and Predictive Analytics.

This webinar will discuss the:

1.) Value of KPI Dashboarding and Best Practices,

2.) Power of Salesforce’s Wave Analytics,

3.) Value of Predictive Analytics (Predictive Sales, Predictive Pricing, Predictive Churn),

4.) Wave and Predictive Dashboards Use cases, and

5.) Implementation Success Factors.

The Webinar was hosted by Dr. Cindy Gordon, Founder and CEO of SalesChoice Inc. and Rich Benci, Co-Founder and President of Provide Insight LLC.

Is Your Sales Organization ready for Predictable Revenue?

Dr. Cindy Gordon and Aaron Ross in an informative Fireside Chat Webinar discuss:

• What does Predictable Revenue mean?
• What are the high impact Predictable Revenue approaches?
• How can Predictable Revenue enable a more robust Sales Machine?
• What does the future have in store for Predictable Revenue?

The webinar was hosted by Dr. Cindy Gordon, Founder and CEO of SalesChoice Inc. and Aaron Ross, Founder and President of Predictable University.

Data Science Readiness Webinar

In the world of CRM Data – How Ready are you?

Would you like to evaluate your level of data science readiness to drive top line growth and reduce customer churn?

This webinar is designed for C-level decision makers who are responsible for CRM practices and are living the realities of data overload and demands for finding your hidden gems with actionable insights.

This webinar will provide you with proven steps to implement the data science strategy and the specific use cases to be discussed are: 

• Pipeline coverage optimization practices
• Forecasting accuracy
• Micro-segmentation for marketing innovation
• Usage of Sales Bot for 7×24 sales coaching
• Customer service churn avoidance

The Webinar was hosted by Dr. Cindy Gordon, Founder and CEO of SalesChoice Inc. and Rich Benci, Co-Founder and President of Provide Insight LLC.

The Predictive Pipeline: How to Drive Smarter Sales

The Chief Channel Officer: Takes on the Omni Channel Data Science Officer Role

Dr.Cindy Gordon defines the significance of Big Data: Predictive and Prescriptive Analytics and explores why the Science of Selling using advanced data sciences such as artificial intelligence, text mining and machine learning can give Chief Channel Officers insights on what channels are doing, what is surging in real time on channel interests they are servicing, or what customer trends are emerging that can create lead capacity for reseller channels.

She evaluates the impact on making sales a science, with a brief of a leading research conducted by SalesChoice on the Changing role of the Chief Channel Officer and increasing needs for know-how in Data Sciences to advance channel coverage strategies.

How Predictive Analytics Gives Professional Services a Competitive Edge

Dr. Cindy Gordon interviews Macadamian Technologies Managing Director Dinesh Kandanchatha on the challenges of the Professional Services marketplace and how predictive analytics has become an integral part of Macadamian’s approach to assessing business opportunities, managing sales costs and increasing profitable revenue.

Interview topics include: the Macadamian sales challenge and the problem they were looking to solve, how Saleschoice fits into their sales process, lessons learned and more.

Audience Questions include: what cost savings were achieved, skills required to use Predictive Analytics, skepticism around machine learning, required fields in SalesForce.

Making Sense of Predictive Analytics

Learn how predictive analytics is shaping the future of sales. See how companies achieve breakthrough results using predictive analytics. Gain increased confidence in how these advanced sales tools can help you increase your conversion odds to win more.

Why Chief Revenue Officers will value Chief Data Scientists

– Data Sciences Growth Trends
– Shifting Role of CRO’s and Data Value to Upsell and Cross Sell,
– Old World vs New world approaches
– Skills needed for Chief Data Officers, what works, what does not